We are a firm that creates promotion ideas, digital and online advertisements, and advertisement space. We run a network that connects the advertiser with the digital publishing media. We also plan and conduct advertising campaigns and promotion services that help a client in entering and succeeding in a chosen market. In general, we act as principals for the services advertisers buy from media owners. We break our advertising campaigns into four phases comprising planning, preparation, implementation, and retargeting.

Admedien encompasses different skills and disciplines in the development, production and maintenance of advertising. The different areas of advertising include graphic design, banner design, authoring, standardized marketing and branding. The term Advertising is normally used to describe the advertising process relating to the front-end (client-side) design of a campaign including writing content. Admedien partially overlaps marketing in the broader scope of a creative agency.

Tools and technologies

Our advertising experts use a variety of tools depending on part of the production process they are involved in. We serve ads with various COTs and proprietary ad serving engines and we use Artificial intelligence for perfromance assessment, analytics and re-targeting. Our implementation approach and tools are updated over time by newer versions, regulations, compliance requirements,  best practices, standards and cutting edge software, however, the principle and vision behind them remains the same.