Bluemango Books campaign – Black Gold
Use case
Author Maya Filipa (Pseudo name) required a global promotion for this interesting title “Black Gold" in EMEA and North American regions of the world.
Solution
Admedien created a landing page for the publisher which contained content and retail details of the three books and ran a 13-month campaign using the banners provided by the client with several publishers in Africa, Europe and the Americas.
Results
Admedien's footprint in the EMEA and NA regions conveniently showcased the titles to various targeted demographic groups in all the intended geo-locations and improved sales by an estimated 25%
CLIENT: Maya Filipa
CATEGORY: Books
START DATE: September 20 2012
FINISH DATE: December 23 2013
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